How to Make the Best Camera Decisions for Video Production

Making the right camera decisions for the project you are planning is crucial in ensuring you get the results you want.



You have to consider factors such as versatility, picture quality, and budget.



There is more to choosing the right camera than just comparing and contrasting different brands. You must look into each camera's unique capabilities and decide what features you want to highlight.


In this article, we will be focusing on the first two factors: versatility and picture quality because they are what we have to deal with in our continued use of the camera.


Versatility



To get a good shot, you must have a good camera that works well with your lifestyle and job. Whether you are part of the paparazzi or are a nature-centric photographer, you need to be able to trust your camera as if it were an extension of yourself.



It’s hard to capture the nuances that make the three-dimensional world so exciting and let the same beauty shine through a video. Your camera should be ready to be held, placed on a tripod, and remain steady enough to follow a moving object for maximum efficiency.


Over the years, cameras can endure a lot of “abuse.” They are positioned this way, and that all in an attempt to get the right angle for a shot. That’s why the nature of your work or your lifestyle must coincide with your camera decisions.



For a camera to be considered versatile, it has to quickly adapt to different situations because you can’t just run off and purchase one camera for every occasion. It’s going to cost you a lot of money, and it’s inconvenient to bring around so many cameras for a multi-occasion shoot or project.


To showcase an example, an FS700 has a high production quality but does not have the same mobility of cameras often used in the news. The Sony FS7/FS5 and the C300 are also great options, but they aren’t as good at keeping up once you’re on the field.



Being on the field involves a lot of running around and short times setting up so you can’t lug around a camera rig with you to maintain stability.


Picture Quality



What use is a camera if it cannot place your subject in a great light? A camera has to have a picture quality that brings out your work’s best features.



Professionals have to contend with a level of picture quality so that their shots are more noticeable than others’. They have to consider the richness of the colors a camera can capture and the appropriate field depth.


Some cameras are versatile enough to have lenses that can be switched out depending on what you need. Lenses are a better alternative than buying multiple cameras.



However, consider how mixing and matching lenses can affect the quality of your shots because the sensor and the lens are not as close as they should be. It is an excellent idea to reduce or avoid using adapters for your cameras.




Known mounting systems for lenses are the E-mount system and the EF-mount system, which belong to Sony and Canon, respectively. Meanwhile, the industry standard is the PL-mount.


In the context of broadcasting, most broadcast cameras are unable to capture the rich field of colors in front of it nor maintain a depth of field observed in production cameras—which can shoot in a 4Kresolution.


The Camera of Choice



The Red Epic and the Sony F5 are cameras commonly used throughout the film industry because of their photo quality, but their price is on the steeper side. Meanwhile, the Sony A7R and the Black Magic Ursa Mini are affordable, and the A7R comes with the bonus of having an internal 4K.


However, the Canon C300 is what we’d recommend. Despite its tie with the Sony FS7 in versatility, picture quality, and affordability, the C300 proves more versatile than the FS7.



Conclusion


One of the things you must consider if you still have a tough time making the right camera decisions is the equipment you already have. It makes no sense to buy a Canon when most of your camera equipment (tripod, rig, adapters) is meant for the brand Sony.


Considering your current equipment is just as important because you save yourself from additional purchases. You also don’t have to go back to square one and relearn how to use the new equipment.



You must also keep a close eye on your budget and factor it into the final round of decision-making. Doing so ensures you can get the best camera possible. Do your research and compare and contrast before making a final purchase.


And once you've made your decision, bring your camera out for a test run so that you familiarize yourself with its features. By doing this, you will also detect any defects and make the necessary arrangements before the warranty ends.


Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
join the digital creative visionaries dcv email list about video production

Interested In
Working With DCV?

Fill out the form to speak to a team member directly, for even faster service use the chat in the bottom right of this page or give us a call.

Contact Us

202.810.1949
contact@dcviz.com

Interested In
Working With DCV?

Fill out the form to speak to a team member directly or give us a call.

202.810.1949
workwith@dcviz.com

Video production estimator image

FURTHER READING

people watching a well made video ad in Washington, dc
January 11, 2021
Whether you've never used video marketing before, or have already implanted it, we've got a crash course that will walk you through all you need to know. Beginning with strategizing and planning your content, all the way through the production and data collection, we've got you covered.
Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 

POPULAR POSTS

Shane Yeager with red cinema camera filming for safe ai
January 21, 2021
Everyone can make videos for their social media pages. However, not everyone knows what they need to say when they post.
celene di stasio holding a red camera working with the US coast guard and agency partner LMD
January 21, 2021
A whopping 81% of those in marketing rave about the return on investment of posting video content. But where do you start?
shane yeager with a red camera and easy rig at the white house in dc
January 21, 2021
Producing a video for your business is an arduous task whether you have an in-house creative team to accomplish it for you or you are hiring one for such a need. 
Social Media Advertising
January 21, 2021
You can effectively draw in your target audience if you know the right thing to do.
January 21, 2021
With hundreds of millions of active users, LinkedIn is undoubtedly one of the top networking platforms available for B2B marketers.
January 21, 2021
When it comes to video production, you have a choice: affordable, fast, or fantastic. You can only pick two.
Show More

SHARE THIS